Technologies lead to Adaptability & lifelong engagement with culture throughout the CLOUD
Currently, cultural heritage institutions attempt to attract, engage and retain visitors using a range of digital technologies. But, despite the employment of these technologies the success of significantly increasing their visitor base has been limited; due to the approach of cultural information and systems is ‘centrally’ defined and based on general views about the background and preferences of the general population.
TAG CLOUD offers a radically new approach in developing truly personalised cultural experiences by seamlessly incorporating cloud-based (non-sensitive) information about the habits, preferences and motives of individuals into the digital content of cultural objects and allowing to increase the users’ interest for cultural heritage giving an active participation in the assignment of the ‘importance’ of a cultural artefact, becoming participants in the creation of their own cultural experiences, creating, sharing, and adding information within social media.
TAG CLOUD plans to add new meaning to cultural digital content by producing adaptive cultural contents based on fusion of expert and visitor information. The methodology and interactive technologies, which will be developed in TAG CLOUD, will result in introducing more people into cultural heritage activities, improving the quality of their engagement and increasing the frequency of their visits to cultural sites.